Independent creative practice / Perth, Australia
Strategy. Storytelling. Impact.
I help purpose-led organisations turn important ideas into content and campaigns people actually pay attention to.
Strategy, storytelling, creative direction and content production for organisations working across health, culture, community and social impact.
views across five
top-performing pieces
Community Curry meals
produced and distributed
community funds
raised
young people reached
through health education
01 / Work together
Start with the thinking. Bring me in for the making.
Or build something together over time.
$2,000 AUD
Turn a rough message into a clear campaign concept, sharper messaging and a practical content plan your team can use.
5 business days after session + materials
Find your direction
From $4,500 AUD
Take an important message from concept to launch, with strategy, creative direction and an agreed suite of finished campaign content.
Typically 2–3 weeks
Bring it to life
Let’s talk Custom / enquire
Ongoing creative collaboration across strategy, campaigns, content and creative direction, shaped around what your organisation needs.
Selected ongoing partnerships
Start a conversationSprint and Pilot include one revision round. Additional production, travel, talent, crew and third-party costs are scoped separately where required.
02 / Selected work
Independent advocacy, community action and public-health campaigns.
Different contexts. The same commitment to making the message connect.
01 / Digital storytelling
Making complex conversations about racism, identity, culture and inequality accessible without flattening them.
I handled the full process: research, framing, scripts, presenting, filming, editing and performance analysis. The creative approach: find the larger idea underneath the story.
Results across five top-performing pieces.
A stereotype becomes a conversation about normalised racism. A local incident becomes a lens on how communities are perceived. Each piece frames a bigger idea in language people want to watch, share and discuss.
Consistent posting began around April–May 2025. The platform grew organically to 30,000–35,000 followers by the end of 2025 and has since grown to 37,000+.
Community care
is power.
02 / Community + creative direction
One simple idea: cook genuinely good food and take it directly into the community.
I founded and built Community Curry end-to-end, from the name, brand and messaging to volunteers, food production, fundraising, live music events and on-the-ground delivery in Perth.
Founder, Creative Director & Project Lead / 2025–present
A follower can donate. An artist can perform. A venue can offer space. A volunteer can distribute food. Someone who needs a meal can simply receive one.
By the second fundraiser, The Bird had moved from a paid venue to an in-kind supporter, offering its space free. That event raised more than $1,000, with promotion and interviews through RTRFM and ABC Perth.
03 / Co-design + content production
Culture, creativity and youth leadership at the heart of a national Aboriginal and Torres Strait Islander smokefree, vapefree and anti-tobacco-industry campaign.
For the Destiny reel, I developed the concept, script, direction, filming and edit. A familiar workplace interaction and character-led humour carried the health message into the social feed.
Contributed through Derbarl Yerrigan Health Service’s Tackling Indigenous Smoking team, within a multi-state collaboration.
The Destiny reel reached far beyond the campaign account’s existing audience. My wider contribution included campaign planning, collaborative co-design, creative ideation, visual direction, short-form production and participation in the campaign music video.
04 / Health promotion + education
Health education designed around the people receiving it, across metropolitan, regional and remote Western Australia.
At the Aboriginal Health Council of WA, I worked across workshops, digital resources, short-form health content, community engagement and professional education, adapting the approach to each audience.
Aboriginal Health Council of WA / Sexual Health Team / approx. two years
When COVID-19 restricted travel, I helped translate health education into digital formats designed for young audiences. This contributed to “Achieving Sexual Health Promotion During a Pandemic”, presented through SiREN and at the ASHM conference in 2022.
The work also included community-specific needs assessment, approximately 10–15 regional and community visits, and professional webinars through The Birds and the BBVs.
03 / The person behind the practice
Ragilen Kristnasawmy
Worth Saying Studio is my independent creative practice.
I bring together strategy, storytelling, creative direction and hands-on content production to make complex issues clear, culturally relevant and engaging.
My background spans health promotion, community engagement, advocacy and digital storytelling. That experience shapes how I approach campaigns: understand the context, find the idea and make something people can connect with.
I work best with organisations doing meaningful work across health, culture, community and social impact.
Perth-based.
Remote and national projects welcome.
04 / Start a conversation
A campaign, a complex message, an idea that needs a clearer direction. Tell me what you’re working on.
worthsaying.au@gmail.com